How to Go From Having Customers Balking at Your Price to Being Ready to Buy – the Power of the Word “Only”

ICYMI: How items are described and the words we use to frame situations can have a big impact on how we then think about a scenario. Just as saying, “I cut my finger, but there’s only a little blood” versus, “I cut my finger and there’s blood everywhere,” paint two very different pictures, the words you […]
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